The American public is increasingly concerned about the future of the environment: More than two-thirds of Americans now worry about climate change. Moreover, most citizens support some form of government action to address the impending climate crisis.

 

To some extent, these concerns shape individuals’ daily behaviors: According to one recent poll, 83% of U.S. adults tried to act in ways that protected the environment at least part of the time. And consumers’ environmental convictions are often evident in their buying habits.

Across the globe, informed consumers are demanding corporate accountability on matters of sustainability. Sound environmental practices are especially important to millennials and members of Generation Z – age groups that many brands and organizations are eager to court. Indeed, research suggests that sustainable brands typically outsell their competitors, meaning profit and environmental principles often go hand in hand.

In keeping with these trends, many businesses seek to implement green practices across their operations – and events are no exception. As key touch points for interaction with the public, events allow organizations to demonstrate their commitment to environmental causes. Additionally, large gatherings can generate stunning quantities of waste, making them perfect candidates for green upgrades.

According to MeetGreen, an industry leader in sustainable event planning, the typical conference attendee generates 1.89 kilograms (slightly more than 4 pounds) of waste each day. That number doesn’t include waste generated in the run-up to the event, such as the paper used in flyers or invitations, nor does that figure account for the environmental impact of attendees’ transportation methods.

Recently, the event planning industry has begun to reckon with the waste it produces, moving toward more sustainable guidelines and standards. The reasoning behind this shift is clear: As organizations present themselves as allies to the environment, their events must go green as well.

If you’re currently planning a large event, you may also be interested in incorporating sustainable practices. Whether your gathering will specifically address environmental concerns, or you simply wish to honor green principles, attendees will likely appreciate your efforts.

There’s only one problem: When you’re planning a green event, where do you start? Which measures are necessary to make your gathering as sustainable as possible? And how can you implement green practices without detracting from the event or compromising the experience for all attendees?

This guide is designed to cover all those questions, walking you through planning a green event and bringing it to life. From environmental jargon to recycling options, we’ll help you get smart about sustainability at your big event. By the time you’re done with this guide, you’ll have all the information you need to throw an event that’s great for the environment and everyone in attendance.

 

Continue Reading: Tickpick – Guide to Planning Green Events

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