Birgit Cameron Partners with Forward-Thinking Producers to Restore the Food Chain Through Regenerative Agriculture
Birgit Cameron is managing director at Patagonia Provisions, a division of Patagonia Works, based in Sausalito, California. In 2012, she launched Patagonia Provisions with Yvon Chouinard, the founder/owner of Patagonia, and Patagonia CEO Rose Marcario. Patagonia Provisions was created to broaden Patagonia’s environmental mission by partnering with forward-thinking farmers, ranchers and other producers and offering a variety of regeneratively sourced organic food.
Over the past six years, Patagonia Provisions has introduced a varied line of mission-based food products intended to address critical environmental issues while establishing a model to help restore the food chain. Patagonia Provisions has doubled its sales each year, as Cameron has rapidly expanded the company into national grocery and outdoor lifestyle chains and international markets. In addition, through Patagonia Provisions she has been a keen advocate, financial supporter and partner to a variety of noteworthy organizations that follow similar values and mission as Patagonia: “We’re in business to save our home planet.”
In 2016, Cameron produced Unbroken Ground, an award-winning documentary detailing the critical role food plays in solving the environmental crisis. Later that year, working closely with The Land Institute, she introduced Patagonia Provisions’ Long Root Pale Ale, the first beer made with a new perennial grain called Kernza. In 2018, she worked on behalf of Patagonia to establish the Regenerative Organic Alliance, a high-bar organic certification that includes optimizing soil health to sequester more carbon and valuing animal and worker welfare. Under Cameron’s leadership, Patagonia Provisions has become a recognized leader in the organic food movement.
She lives in Marin County, California, with her husband and their two daughters.
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Here are some highlights from the LIFT Economy podcast interview with Cameron:
- Her background and how she came to lead Patagonia Provisions.
- Insight into how Patagonia Provisions vets its suppliers.
- A backstory on Patagonia Provisions’ beer, Long Root Pale Ale.
- A breakdown of the regenerative organic standard and why it matters.
- What to expect from Patagonia Provisions in the near future.
LIFT Economy is an impact consulting firm with a mission to create, model and share a locally self-reliant economy that works for the benefit of all life.
B the Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.
Patagonia Provisions Advances Regenerative Organic Food was originally published in B the Change on Medium, where people are continuing the conversation by highlighting and responding to this story.
Source: B the Change