Our economy is based upon a “take, make, dispose of” model. But we all know this approach is reaching its limit; there’s a growing realization that it’s no longer working for businesses, people or the environment, particularly as the world’s middle-class population is growing rapidly and expected to grow again from 4 billion to 5 billion between 2022 and 2028. We urgently need to develop and scale new ways of doing things to keep materials in use for longer and minimize negative environmental impacts.