B the Change Weekly: December 6, 2019

Since Leesa Sleep launched in 2015, the Certified B Corporation has donated more than 33,000 mattresses as part of its social mission.

Delivered on Fridays, B the Change Weekly delivers the most important and most relevant stories about people using business as a force for good. The newsletter features a weekly note from the B the Change team alongside insight and context on the stories we share here on Medium. Below is our latest roundup. To receive these insights directly in your inbox, sign up for B the Change Weekly today. Now on to the good stuff:

The Certified B Corporation concept of business as a force for good can take some time to explain. That’s why many B Corps have committed to spreading the message of what it means to be a “B” to their employees, community members, customers and even investors. The more people who recognize the B Corp as they go about their daily lives — at the grocery store, mall, or office building — the broader the movement to use business as a force for good can spread.

In sharing their B Corp values and message, these companies are also helping more people understand the power of their everyday choices to make a positive difference — from what they purchase to where they work.

This week we share how B Corps are building awareness and understanding of business as a force for good broadly in their communities and beyond.

Portland Pop-Up Store Serves as a Win-Win

A holiday B Corp pop-up store in a Portland, Oregon, mall is built around multitasking: informing more consumers about what it means to do business as a B Corp while also providing them with local gift-worthy B Corp products such as wine, coffee and chocolate. (That’s what we call a delicious win-win.)

On B the Change, learn more about the idea behind the PDX B Store, now open for its second holiday season, and how it helps customers see how they can vote every day for a better future by buying from B Corps.

The Power of Choice in the Grocery Aisles

Three New England B Corps seized an opportunity to reach consumers in an everyday environment: the grocery dairy aisle. Pete and Gerry’s Organic Eggs, Cabot Creamery, and Stonyfield Organic teamed up for an in-store promotion that encouraged customers to consider the power of their purchases, at the grocery store and beyond.

On B the Change, learn how the three B Corps collaborated to transform shopping for basics like butter, eggs, yogurt into broader awareness of purpose-minded businesses.

3 Ways to Spread the Force-for-Good Word

Through activities ranging from a “bedside chat” event in New York City to an Oregon wine tasting, Certified B Corporations are connecting with their communities and spreading the word about businesses that are a force for good.

This B the Change article highlights how three B Corps spread the word on ways they benefit environment, employees and community while using business as a force for good.

Stay in the Know

Here’s your chance to catch up on all the good stuff we shared this week:

B the Change gathers and shares the voices from within the movement of people using business as a force for good and the community of Certified B Corporations. The opinions expressed do not necessarily reflect those of the nonprofit B Lab.

Our Community Is Bringing the ‘B’ to Life was originally published in B the Change on Medium, where people are continuing the conversation by highlighting and responding to this story.

Source: B the Change

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